For any competent internet marketers, results can be quantified in several methods. Online marketing quality is assessed by key performance indicators (KPIs).
However, not every KPI is valuable. With countless KPIs to choose from, it’s most ideal to concentrate on the metrics that straightly influence the growth of your business. For an SEO project, you will wish to assess Google traffic improvement and search engine ranking positions.
The numbers that really matter are the ones closely tied to your organization’s goals and missions. These metrics disclose a strength or weak point you can develop upon or move your business to its objectives. Different from shallow metrics, meaningful metrics provide actionable ideas – the info you really need to adapt your marketing approaches in real-time and ultimately develop as an organization.
The only KPIs well worth assessing are the ones with meaning. Here are a variety of KPIs to concentrate on:
Landing page conversion rates: Whether or not your website has just one landing page or dozens, you want to know how well each is accomplishing. Your landing page conversion rate is the percentage of visitors who take the desired action – whether that’s downloading a book, signing up or arranging a demo. To enhance your conversion rates, make sure the user experience on these pages is simple, the call to action (CTA) is clear-cut and what you’re presenting is compelling.
Bounce rates: This metric can inform you whether people are substantively engaging with your web content or merely passing by. It represents the percentage of site visitors who arrive and after that leave rather before viewing other web pages. A high bounce rate (over 60%) is among the most usual conversion killers. Producing constant, customer-centric web content utilizing optimized images, engaging videos and straightforward calls to action can help improve this metric.
Search Engine Ranking Positions: A basic KPI in any SEO program in Malaysia. Also referred to as keyword rankings or Search Engine Results Pages, it supports SEO experts to promptly track their SEO performance. Even though it is no more as useful as in the past, nevertheless keyword ranking positions help SEO professionals to understand if they are in the right position.
Organic search growth: It refers to the boost or decline of traffic from search engines like Google. As stated by Terence Lim, founder of JinMatic SEO Agency, this data is important for any SEO specialists in measuring Search Engine Optimization project success. Considering that SEO is a long run online marketing strategy, Terence advises SEO agencies to look into at least a duration of three months when examining organic search growth.
Click-through rates: More telling than an e-mail open rate, click-through rates quantify the number of people clicked on a CTA button or other web link in an e-mail. This is typically an e-mail’s total number of clicks divided by its overall variety of opens. Benchmarks can be different by your industry but much more accorded to whether you are sending emails to clients or prospects.
Return on investment (ROI): ROI is your main KPI when it pertains to determining a marketing effort. Everything requires to come back to what the real return is for the hours and dollars you take into it. Nevertheless, successful a campaign may appear to be according to any other procedure, it requires to be accountable to the revenue it’s responsible for generating through reliable conversions.
Converting leads isn’t an exact science – but make no mistake, it is a science. Nowadays, you can easily track and measure your KPI with analytical software like Google Search Console and Google Analytics. As one of the best SEO firms in Malaysia, we want our SEO campaigns to be successful, to be reliable and to have a high return. The method to make sure that they do is to ensure that we are valuing the right metrics of success.
About the Author
Terence Lim is JinMatic SEO Specialist, running the day to day SEO campaigns for clients across different industries. Terence writes about SEO case studies, analytics tools and digital marketing tips. With more than 12 years of marketing experience, he has held both MOZ Advanced SEO certification and Google Analytics Individual Qualification.