In case you are looking to start a successful taxi business, it is important to first understand how to market and promote this type of business. There are various things that you need to consider when it comes to taxi business marketing. The secret to starting the business and making it successful is being creative and differentiating yourself from your competition.
Establishing Your Taxi Business
The first and most important thing when trying to understand how to market a taxi business is to ensure that you are complying with all the laws relating to taxi licensing in the area where you reside. While this might not seem like it is connected much to marketing, just know it does. Customers will be very cautious about hailing unlicensed taxis due to the risk of entering taxis with strangers. Research the licensing laws of where you reside, acquire that license and ensure that the license or certification is prominently displayed at the back of the cab to make them feel more comfortable. Get the best deal on taxi insurance at Quote Radar to ensure you aren’t paying more than you should.
The other key factor to consider when deciding how to market and put a taxi business out there is the location. The setting and customs of your locale will play a key role in deciding how to market your business. For instance, in case you reside in big urban areas where taxis are everywhere, you don’t necessarily need to do a lot of marketing as taxis are often in high demand and just driving around these areas you will be able to get more customers than you can handle. But if you reside in a small town where nearly everyone has a car, it will be crucial to come up with an effective marketing and promotion strategy if you want to make your business successful.
How To Market and Promote a Taxi Business
Based on where you reside and particularly if you stay in a small town where cars are common, the secret to successfully marketing your business is to consider how, when, and where people utilize taxis. After considering your target customers, you can think about marketing efforts focused at attracting these target customers. For instance;
One of the most likely times when people seek taxi services is after they have gone out for a drink. Reach out to the local bar owners and find out if you can arrange with them to be “on call” for the patrons who have had a little too much to drink. Make sure the bar owners have your card and if possible, give a special promotion to your customers or give a commission to the bar owners if they contact you first when a customer is looking for a taxi to get home (prior to doing this, ensure that this is allowed under the taxi rules and rules for taxi drivers in your location).
People at hotels and airports often need taxi services. Find out if there are any special requirements or you are free to just drive to these places and join the queue of waiting taxis.
At times, airports, in particular, will have designated “airport taxi services,” however, this isn’t always the case.
Let your creativity shine when considering which people might need taxis; for instance, the elderly at senior citizens homes who have lost their ability to drive might need taxi services. In the case of those with disabilities, while some might need special handicapped transportation, there are those that are mobile enough and can use regular taxis but can’t drive due to numerous reasons. Get in touch with local senior homes in your area to find out if they already have a business relationship with a taxi business or are looking to establish one.
Put Your Name Out There
After you have identified your target demographic, you have to put your name out there. Think about designing business cards or magnets that you can hand out to people so that customers will have your number on stand by if they ever need a taxi. Get your business on social media a great way to get your name out there.
When you build relationships with repeat clients or people who regularly use taxis, for example, bar owners or hotel managers, and keep these relationships, then you will always have a steady flow of customers.