If you own a holiday park, you’ll want to make the most of every marketing opportunity you have to ensure potential customers are aware of your band and think about you when they start to consider their holiday options.
There are lots of different ways to market your park both online and offline, but social media is by far one of the most cost-effective ways to market your park and is something that you definitely don’t want to ignore.
We spoke to Elite Dynamics, a provider of park management solutions who told us “social media is by far one of the most important marketing tools out there. You can see fantastic results by simply investing a little bit of time into getting to grips with the different platforms and putting together a strategy, and it won’t cost you a penny to run.”
But how exactly do you grow your holiday park’s following on social media? Read on for a few of our tips.
Know your audience
In order to grow the social following of your holiday park, one of the most important things to establish from the beginning is exactly who your audience is. Being able to identify your target audience will allow you to ensure your posts are reaching those who are most likely to be interested in what your park has to offer.
Targetting is important as if you try to cast the net too wide, you may find that your engagement is far lower than you would like it to be, despite a potentially wider reach.
Create engaging content
Whatever it is that you’re trying to market, creating and sharing content that is genuinely interesting and exciting is the best way to elicit a response from users of social media. Work on creating content that is relevant to your brand and your park, and share it on all of your social media channels so that you can reach as many people as possible.
This type of content should not necessarily be sales orientated, and it is less important to target your potential customers. If the content is good and it is shareable, then getting it out there to as many people as possible can be helpful.
Strive for consistency when it comes to your social strategy, including your posting schedule and your tone. A consistent tone will make you recognisable and give your audience a feeling of familiarity, so this is important to maintain even if you have several different members of staff managing your accounts.
Also be consistent with how often you post. Try to find a schedule that is realistic and stick to it, and make use of scheduling tools to automate the process where appropriate.
Share inspirational photos
Photos perform much better on social media than just text posts, and chances are you’re keen to show off your part to entice visitors, so why not take some beautiful photos of your park to share with your potential customers.
Instagram is a great platform to utilize, but posts on Facebook and Twitter also tend to perform better if they include a photo.