A Quick Guide to Building an Email Marketing List

Email Marketing Guide

Email marketing remains one of the most successful marketing channels, with 77% of consumers saying it’s the channel they prefer to receive marketing messages from and 80% of marketers describing it as their most successful channel.

While many new channels such as social media begin to take prominence, it can be easy to neglect email marketing, but it’s still a hugely important facet of your marketing strategy.

With that in mind, here is our brief guide to building up your email list as quickly as possible.

Content Upgrades

This clever strategy is a simple and effective way to take visitors who have read your blog and turn them into email subscribers.

The idea is to write a fairly brief and straightforward blog post as you normally would, but then create a much more in-depth piece to accompany it.

You can then offer your readers access to the second blog post in exchange for an email sign-up.

According to UK Business Lists, this method is so effective because readers have already expressed a certain level of interest by reading the initial blog post, so it isn’t too much of a jump to expect them to take advantage of the upgraded content.

However, they also warn that as great as this strategy is, it can be a little time consuming to create all of the content, so you may have to get a bit creative with your upgrades.

For more information on alternative types of content upgrades, here are ten ways in which you can use content upgrades to get more subscriptions from Smart Passive Income.

Host a Giveaway

Engagement is the key to growing your emailing list, and giveaways and competitions are one of the best ways to do this.

For example, check out this case study from Bryan Harris, who managed to gain 2,239 email subscribers through a one-week giveaway.

It might sound obvious, but the key to this approach is to offer a prize which your readers will actually want.

Another good idea is to offer up bonuses entries for those who refer their friends to the competition, as well as offering up bonus incentives for all those who enter.

However, it’s important that with this approach, that you make sure the prize is something that only your customers would want, so that your list isn’t just full of people looking for an easy freebie.

Opt-In Incentives

Similar to the content upgrade is the opt-in incentive, offering up a high-quality content offering such as an eBook or whitepaper which visitors can opt into by signing up to your emails.

This differs from the content upgrade in that instead of having to write upgraded versions of each blog post, you can simply spend your time one really high-quality piece of content which is then advertised around the site, perhaps in the sidebar or in popups.

It’s much easier and more efficient to create one good piece of content which you can then leverage in more places.

This is a smart option for smaller businesses who don’t have time to produce lots of upgraded content for each blog post.


As annoying as they are, the fact is that popups can be an effective way to grow your email subscriber list.

As you can see from this post from Entrepreneur, popups can increase subscriptions by 86% and sales by 162%, so they certainly are worth considering!

Love them or hate them, they’re an easy and effective method to get more subscribers!

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