Technology is playing an ever increasing role in the success of many industries, including that of the holiday park.
More and more people are making their purchases and bookings on the internet, with one study finding that 80% of holiday bookings are made online. So, it’s important that your holiday park has a functional website which makes it as easy as possible for people to do so.
One of the most important aspects of your website is its responsiveness, which means that the site resizes and optimises, no matter what size device it’s being read on. This makes is easier for people to use, even on mobiles or tablets.
So, if you need convincing, here are three reasons why you need to make your holiday park website responsive in 2018.
The way that people browse the web and ultimately book their holidays has changed a lot in the last few years.
Mobile has now taken over as the most used device to browse the web, with many people choosing to make purchases and bookings outside of the usual 9 to 5 business hours. Instead, people are browsing on their way to and from work, or in front of the TV in an evening.
This means that you need to be able to take bookings 24/7, so a responsive website is crucial.
According to Elite Dynamics: “The modern holiday park is changing and it’s more important than ever that your site is optimized for mobile. The best way to do this is through a responsive design.
“Equipping your website with a responsive design should be your number one priority in trying to keep up with the changing behaviour of your guests.”
SEO can come across as a bit of a dark art, but in reality, it’s quite simple. The better user experience you create, the higher you will be ranked by the search engines.
Of course, there is more to it than that, but it goes without saying that having a good, responsive web design will do you no harm in the eyes of Google, Bing and other search engines.
With more and more users browsing the web on their phones, it stands to reason that Google is starting to favour sites which are optimized for this.
Not only will a responsive design improve your rankings, but you’ll also see a faster page load speed on mobile and a decreased bounce rate too, both of which will help with SEO.
For some more info on how responsive design can help with your SEO, check out this post from Search Engine Journal.
Easier to Manage
While there are lots of benefits for your guests when you switch to a responsive site, you as a site owner will also find things a lot easier.
It will mean that you don’t have to manage two sites separately (one for desktop and one for mobile) and you’ll be able to focus all of your marketing and SEO efforts onto the one site, which is much more cost and time-effective.
It’s also future-proof. A few years ago we would never have thought that our sites would have to be read on a phone or a tablet, so who knows what sized screens they’ll need to be viewed on in the future? A watch perhaps?
With a responsive site, it doesn’t matter, because the site will simply resize to whatever screen it’s being viewed on, meaning you don’t have to worry about investing in a whole new site.