Top 5 Best Blogging Platforms
- 1.a regularly updated website or web page, typically one run by an individual or small group, that is written in an informal or conversational style.
- 1.add new material to or regularly update a blog.“it’s about a week since I last blogged”
- write about (an event, situation, topic, etc.) in a blog.“he blogged the Democratic and Republican national conventions as an independent”
1990s: shortening of weblog.
Blogging has actually been around for quite some time, but recently has shown a tremendous increase in popularity. Blogs can take the mundane and somewhat boring website and help it become an interactive web traffic machine. The search engines love high quality unique content, but when you add engaging activity, your web traffic can explode. Additionally, blogs have allowed regular people become authorities on their chosen topics. This creates outstanding marketability by creating a public following and with the right advertisement copy and perhaps good email automation, a solid residual income revenue stream.
Why Should I use One of the Top 5 Best Blogging Platforms ?
Within the online marketing repertoire, blogging has become essential, especially for small to medium businesses. Content marketing, Branding, pay-per-click marketing are all major factors in driving clients to companies in the shortest period of time possible.
The Top 5 Best Blogging Platforms for 2015
Okay, I’m going to go against my norm and give you this list of Top 5 Blogging Platforms in reverse (descending) order, leaving the best for last.
Quora – Quickly becoming one of the top online Question and Answer forums on the web, Quora has become majorly popular with topic experts and anyone with in-depth knowledge in specific fields or industries. You’ll find many professionals there sharing their expertise and technical skills. Quora is a great place to show your brand authority and help build or maintain a solid online reputation.
While not for the novice, this site is fantastic for search engine optimization (SEO) off-page factors and technical experts. The average active Quora users gain 30,000 views on their author profile blog posts. The other blog platforms don’t even come close to that, but again, many of the authors are experienced professionals.
- Active and strong community with good author profile system and ability to create multiple author profile blogs
- Wide range of topics in which to brand yourself and develop authority and online reputation
- Community topic editing (much like a wiki page in that single respect)
- Links are indexed nearly immediately from my personal experience
- Unlike the other 4 of this list of top 5 best blogging platforms, it’s Quora is not really a good tool for personal blogs or journals
- Customization is quite limited and it took me some time to figure out how to add images and anchor text links.
Summary – Quora is a blogging platform best suited for technical experts, topic matter experts and professionals. Fantastic for indexing, but difficult to use.
Medium – As opposed to the beginnings of blogging platforms and their cluttered appearance that seemed to used every millimeter of your monitor’s screen space, more of the later blogging platforms have chosen to go the cleaner minimalist visual approach. I do like this fresh appearance with Medium. Developed by the founders of Twitter, Evan and Stone Williams, Medium has a cute “upvote” mechanism for blog posts much like Reddit and Digg.
Having only begun back in 2012, Medium is fairly new to the blogging platform arena, but gaining in popularity quite fast. Additionally, the registration process is quick and painless and you’ll need Zero experience to get started fast. Medium is presented in such a clean and clear approach that would appeal to professionals in just about any industry, but I feel it’s more in tune for pro writers that want to showcase their talents with little or no distractions.
As you’ll notice, there are zero popups, no advertising whatsoever in Medium’s minimalist approach.
So, here’s the good and bad for Medium:
- Clean and Crisp layout
- No skills needed
- Good social interface to interact with others
- Rapidly growth
- Zero customization – well, except font sizes, profile image and background image
- The search and discovery for content needs work
Summary – Medium is a great place to get your feet wet if you’re creating an online presence as a professional writer, freelance content marketer or just want a clean minimal journal for blogging. Affiliate marketing and other online businesses would be best suiting using Medium as a secondary blog.
Tumblr – Housing over 220 Million Blogs and over 103 BILLION blog posts, Tumblr has been around for quite some time and remains a steady contender. Since recently be purchased by Yahoo for a not so paltry $1.1 Billion, Tumblr has been revamped and is easy for the teenager and novice blogger to use and post their first blog post in actually seconds from registration.
Tumblr is more of what’s known as a micro-blog and incorporates more of the features of a fully functional blog intersecting with Twitter-like functions. The following and average blog author is young and the presentation is nice as clean or professional as most. This is definitely not the best blogging platform for a professional business and branding or content marketing. But, it’s a solid free online blogging tool to help determine if blogging is something you want to do.
- Micro-blogging with cross between full blog and Twitter
- Fast start and easy to use
- Not very professional
- Owned by Yahoo, so advertisements might be around the corner
- Definitely not good for long content (articles)
Summary: Tumblr is a good tool to get your feet wet and see if blogging (or, micro-blogging, really) is something for you. Fast to learn, but a very young audience and terrible for long articles. Be brief or go home.
Blogger – Formerly known as Blogspot, Blogger was acquired by Google back in 2003. You simply use your Google.com acount credentials and you can put up your first blog website for free with little hassle. You’ll first use a subdomain off their main domain, but can purchase your own domain name and they have good instructions on how to direct it to replace the subdomain.
Of course, being now owned by Google, Blogger has the advantage of “Google Love” and scalability. It is accessed quickly from your Google Home Page and your content is indexed quickly also. Also, this platform has the number 2 spot in my Top 5 Best Blogging Platforms mostly for it’s easy drag-and-drop interface for new blogger admins. Additionally, one of my residual income streams comes from Google Adsense which is quickly integrated and connected – again via your Google credentials. It’s easy to use and somewhat flexible, but there are a limited number of plug-ins (feature modules) available as well as blogging templates.
- Easy to learn and get started
- Clean, uncluttered interface and good for long copy
- Easy integration for Google Adsense and Google Analytics
- Not suited for professional business websites as the plugins are limited
- Totally owned by Google
- No ability to sell your website
Summary: Much like Tumblr, Blogger is a great place for individual owners to try their hand at blogging and determine if it’s a good fit. Although, arguably, the system is a full blogging platform, it ranks number 2 on my list because it lacks full widget / plugin capabilities and you can transfer the website.
The Number 1 of the Top 5 Best Blogging Platforms available today:
WordPress – First released in 2003, WordPress is arguably the epitome of a fully functioning professional website for anyone to use. Now, powering more than 60 million websites, WordPress.org offers a free script that can be downloaded to your computer and uploaded to most website providers, although most web hosting providers such as Bluehost offer a one-click type install. (See more – How to Start a Blog on WordPress, Step-by-Step).
Additionally, you can begin on their own WordPress.com platform to check it out, but you’ll need to upgrade to one of their premium packages for full functionality. This is a clean, professional blogging platform with extreme flexibility and used by major companies with a small, medium or large online presence. Not only does WordPress off the ability to create a fantastic “front-end” website, there are options for forums, membership websites, collaboration and social interactions. Basic Search engine optimization (SEO) is a snap and in little time, most can learn how to create stunning photo galleries and showcase their professional results easily. Lastly, there are e-Commerce and newsletter plugins available for free.
As mentioned, WordPress can be accessed on their own hosting platform, but is limited. You can download it yourself and try your hand at a manual install or use a dedicated WordPress site like Bluehost mentioned above for a $12 to $15 monthly fee. Yes, you can find it cheaper, but I assure you Bluehost is the best for speed and ease of use. Their support is solid also.
- Highly Customizable
- Huge community support on WordPress.org
- A huge number of plugins and themes
- Can get complicated when scaling
Summary: Wordpress is well-tuned for individual bloggers, professionals, small, medium or large businesses. WordPress.com is a great place to get started, but can get difficult when upgrading and needing support. Bluehost has solid support via chat or phone.
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