How To Improve Email Marketing Campaigns?

What are email marketing campaigns? An email marketing campaign is an email sent from your business to your prospects or customers. There is a difference between prospects and customers in definition. We define a customer who would have already made one or more purchases from your business. A prospect may only still be an email address in which your business has previously collected, and is someone who has not done any business with you. There are a few aspects you need to know and already in order to continuously succeed with email marketing. Email templates that work on responsive design Make sure your emails or email templates can adapt to responsive design. Nowadays, your users may access their emails through desktop computers, mobile phones or tablet devices. An effective email marketing campaign must be designed for all devices where the users may receive and read their emails. If you are Read More …

A Quick Guide to Building an Email Marketing List

Email Marketing Guide Email marketing remains one of the most successful marketing channels, with 77% of consumers saying it’s the channel they prefer to receive marketing messages from and 80% of marketers describing it as their most successful channel. While many new channels such as social media begin to take prominence, it can be easy to neglect email marketing, but it’s still a hugely important facet of your marketing strategy. With that in mind, here is our brief guide to building up your email list as quickly as possible. Content Upgrades This clever strategy is a simple and effective way to take visitors who have read your blog and turn them into email subscribers. The idea is to write a fairly brief and straightforward blog post as you normally would, but then create a much more in-depth piece to accompany it. You can then offer your readers access to the Read More …

5 Top Tips For Email Marketing Success In 2017

Top Tips For Email Marketing Email marketing is smarter than ever in 2017, and it continues to be one of the top marketing tactics you should be embracing to grow your business. Email marketing is a measurable, targeted and highly effective tool, and it is also extremely cost effective. But how can you improve your email marketing efforts and really get the most out of your campaigns? In this guide, we’ve put together 5 of our top tips for email marketing success for the year ahead. Don’t rely on automation While engaging your leads as soon as they sign up through an automated welcome email is often a good idea, don’t rely solely on automated emails. While automation makes marketing easier and is an essential part of any campaign, don’t lose sight of the needs of those you are trying to connect with. Don’t email too frequently UK Business Lists Read More …