Six Ways To Take Control Of Your Company’s Online Reputation

Your reputation is your business’s most important asset and ensuring it is kept in the best possible shape is an imperative. Here are some tips to do so.

Keep Tabs On Your Reputation

Open Google and search for the name of your business. Look at the results on the first couple of pages, paying particular attention to any negative stories or reviews that show up on the first page. Most people only look at the first page when they search, rarely clicking through to check out the results on subsequent pages.

If a negative story about your company shows up four or five pages in, you probably don’t need to be too concerned about it since most people won’t see it. The key is to make sure that all of the articles and reviews on the first couple of pages are positive.

Unfortunately, reviews on Ripoff Report can cause issues, hence you may need to remove them. Eliminating any negative information on these pages will ensure that people only see positive content when they search for your business. Here is a good guide on removing rip off report issues – click here.

Get Listed In Major Local Business Directories

Nobody uses a phone book to find local businesses anymore. Instead, they search for companies online. Sites like Citysearch, Angie’s List, and Yelp maintain local business directories that get a lot of traffic. Visit these sites and claim your listing. By establishing that you are the owner of the business, claiming your listing gives you a lot more control over the information that appears. That way, you can edit the content so that it reflects well on your business.

Regularly Read Customer Reviews

On a weekly basis, read through any new reviews that customers have left for your business. These reviews can show up on social media, on independent blogs, or on your business listing pages. Checking your reviews on a regular basis will help you spot any negative information right away. If you are proactive and respond to the person who wrote the review, you may be able to avoid any long-term damage to your company’s reputation.

Always Respond To Negative Reviews

If you get a negative review, never ignore it. Instead, respond thoughtfully. This shows that you really care about customer service. Responding to criticism in a way that is helpful and professional lets your customers know that they are valued and that you care about their opinions. Although every situation is different, the best option is usually to respond with empathy. Don’t get emotional. Instead, maintain your composure and find a way to fix the problem (assuming there really is one). Avoid providing too much detail – especially if the topic is sensitive. Instead, offer to help them resolve the issue through email, by phone, or using another private method.

Always Respond To Positive Reviews, As Well

Anytime someone leaves a positive review, let them know how much you appreciate it. Responding to positive reviews shows your customers that you care about their satisfaction. If other customers see your responses, they may be encouraged to leave a positive review of their own, as well. This is particularly true on social media platforms like Facebook or Google+.

Don’t Be Afraid To Ask For Reviews

One of the most effective ways to counteract negative reviews is by getting more positive reviews. That is sometimes as easy as asking for them. If your clients tell you that they are happy or satisfied, don’t be afraid to ask them to leave a review. Have any other staff members or employees do the same. Add the URL of your Yelp page to your business cards. You can even add a sign at the entrance to your office, at your front desk, or in the lobby letting people know that you appreciate reviews. The more positive reviews you get, the less impact any negative reviews will have on your reputation.

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