Social media and the internet go hand in hand, and while most business owners have their hands tied with their day to day operations, it is crucial to keep up with the latest tools and strategies that can enhance your business presence.
According to a recent survey by the Wall Street Journal, six out of ten business owners claim that social media tools have proved to be invaluable to their company’s growth. With this surge in appeal and significance in social media, getting and managing the right tools for your business may seem daunting, and if you’re struggling to figure out what works and what doesn’t, listed below are few avenues to explore.
While there are many concerns regarding social media tools for business owners, the most significant ones are building and maintaining online presence, time management, brand monitoring and attracting new customers. As more and more businesses flock towards Twitter, keeping track of tweets can be frustrating, and Commun.IT allows you to do just that. This tool gives you your very own tweet space for any chat you’re following, and also helps you hide and or feature specific tweeters. The best part, is the ease with which you can find influencers within your industry. Influencer outreach has proven to be one of the fastest growth hacks used by successful entrepreneurs today. Check it out:
One of the most important reasons to host a website is to be found by people that are searching for products and services related to your business. This is why it is important to optimize social media content, and the Keyword Planner by Google makes this extremely easy. This platform identifies global monthly searches, level of competition, local monthly searches and approximate cost per click. These characteristics help you optimize your blog content, website text, Twitter tweets and Facebook posts, which helps people discover you business through social sharing.
Facebook fan pages are one of the most significant social media tools, and with 800 million + users, there is no better audience. There are many reasons to create a Facebook fan page for your business such as social plugins for your website, unlimited fan base, advertizing options, opportunities to portray your brand through many custom applications and tabs, demographic inclined advertizing options and the chance to interact in the website through your brand name.
Facebook’s timeline offers additional marketing space, a profile cover image and a page admin with a personal profile. Some proven stats to take off when using Facebook as a social media tool are visitor to fan conversion are doubled with customized welcome tabs and 48% of video referrals are from the website. A highly versatile and indispensable tool, YouTube is an all in one solution for all your social media needs. New to their website is their advanced analytics tool, which gives you insight into potential consumers based on your audience interests.
Stats about YouTube include 2 billion videos watched daily, 70% of all traffic on the mobile web is streamed though the website, and the website attracts approximately 85 million viewers daily. All told, the various social media sites account for a large number of revenue from business owners, and the reasons for this is quite evident.