A bounce rate is a metric used to measure the percentage of single-page visitors a website gets. In short, if a user lands on one of your pages but leaves without clicking anywhere else on your website, they are a single-page visitor.
It can be a frustrating time when you have a high bounce rate on your website, but there are ways that you can correct it. Using simple techniques, we’ve outlined some of the ways that you can decrease your website’s bounce rate to get you and your website back on track to meet your goals.
Create a need to explore your website
For one reason or another, each person who visits your website will have a purpose to do so. If they don’t solve that purpose on your website; they will leave. If they do solve that purpose on your website; they will still leave.
We spoke to Liquid Bubble who said: “Regardless of whether or not a page on your website 100% satisfies a visitor, you’ll still have a 100% bounce rate if they don’t feel the need to further explore your site.”
“A way to combat this is to tactically provide your website users with options. If you provide links to pages with ‘other products you may enjoy’ or ‘related articles’, you are enticing your visitors to spend more time browsing your website.”
Improve the visuals of your landing pages and ensure that they load quickly
It’s been said that 50% of visitors to your website will leave within eight seconds so, essentially, your website has eight seconds to impress its users before they make the decision to stay or go – if your website doesn’t immediately give your visitors a reason to stay, your bounce rate could be even higher than 50%.
Improving the appearance of your website and ensuring that the pages load quickly could be all it takes to decrease your bounce rate. An example of this could be ensuring that your website is fully responsive, which means that it can be efficiently viewed on mobile devices such as tablets and mobile phones.
Similarly, the pages on your website should never be too cluttered. For example, you should not have too many adverts before the fold of the page or video or audio content which plays as soon as the page loads.
Provide high-quality content (which is easy to process)
It should go without saying that, as your website is at the forefront of your business, you should provide your visitors with high-quality and well-structured content. However, if that content, albeit factually accurate and well thought out, is difficult for readers to digest, readers may quickly lose interest and leave your website without exploring further.
Ensuring that your website’s content is both interesting and easy to read will not only encourage your visitors to stay on the page, it will encourage them to explore your site for more content. If you’re struggling with writing content for your website, brush up on your knowledge with 20 Web Content Writing Rules Everyone Should Know.