3 Ways to Ace Your Next Exhibition

Exhibition Tips for a Business BOOST!

Going to an exhibition can be a really exciting time for your business; if you choose the right exhibition, the venue will be full of potential leads and like-minded people so it’s a great opportunity to show off what you do.

Venturing into the world of exhibitions is usually a fairly simple process but there are some ways, however, that you can make sure that you ace your next exhibition. We’ve detailed three below so that you can make the best of your time there. 

Devise a Rota

It’s easy to get distracted at an exhibition; there are so many stands to visit and the atmosphere can be really exciting. It’s for this reason that it’s best to have a rota for your staff so that they know exactly when they’re supposed to be at the stand and when they’re able to explore and go to talks.

There are plenty of websites which allow you to create rotas easily, such as findmyshift, so you don’t have to panic if you’re not sure how to make one. Try to stagger lunch breaks so that there’s always someone manning your stand and allow your staff to spend some time visiting other stands.

To have a successful rota, ensure that you play your staff to their strengths. If you have members of staff who are particularly good with people, try to organize the rota so that you always have at least one good communicator on the stand.

Wear Branded Clothing

Wearing branded clothing to an exhibition will make your team look professional and will help other exhibition attendees know who to talk to at your stand.

We spoke to Stitch Embroidery who said:

Wearing branded workwear can really get you noticed at an exhibition, which is why it’s important for the entirety of your team to wear your chosen branded workwear at all times.

Another effective technique to use branded clothing to get you noticed is to actually give some away at the exhibition. Try getting some hoodies and t-shirts printed and either give them to potential customers or give them away in a competition – this will help people to remember your brand.

Follow Up With Leads

In order to truly ace your next exhibition, you absolutely must follow up your leads. So make a note of all of the new contacts that you and your team collected, put their details into a spreadsheet, and work your way through them one by one.

It’s not easy to generate leads and not following them up almost certainly means that you’re going to lose them. It can take around six interactions to convert a lead, so be prepared to have to make multiple follow-up phone calls or emails.

In the cases where leads don’t turn into customers, try adding them to your newsletter mailing list to keep them up-to-date with your team. For more details on how to follow up leads after an exhibition, read through this really useful post.

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