How To Improve Email Marketing Campaigns?

What are email marketing campaigns? An email marketing campaign is an email sent from your business to your prospects or customers. There is a difference between prospects and customers in definition. We define a customer who would have already made one or more purchases from your business. A prospect may only still be an email address in which your business has previously collected, and is someone who has not done any business with you. There are a few aspects you need to know and already in order to continuously succeed with email marketing. Email templates that work on responsive design Make sure your emails or email templates can adapt to responsive design. Nowadays, your users may access their emails through desktop computers, mobile phones or tablet devices. An effective email marketing campaign must be designed for all devices where the users may receive and read their emails. If you are Read More …