Six Ways To Take Control Of Your Company’s Online Reputation

Your reputation is your business’s most important asset and ensuring it is kept in the best possible shape is an imperative. Here are some tips to do so. Keep Tabs On Your Reputation Open Google and search for the name of your business. Look at the results on the first couple of pages, paying particular attention to any negative stories or reviews that show up on the first page. Most people only look at the first page when they search, rarely clicking through to check out the results on subsequent pages. If a negative story about your company shows up four or five pages in, you probably don’t need to be too concerned about it since most people won’t see it. The key is to make sure that all of the articles and reviews on the first couple of pages are positive. Unfortunately, reviews on Ripoff Report can cause issues, Read More …

The Unorthodox SEO Technique You’ve Got To Try

These days, any website content writer worth their salt knows generally how to write content that appeals to search engines. Search engine optimization (SEO) has been a talking point for so long in the industry that you’re probably sick of hearing about it. Even I get tired of it from time to time, and it’s what I do. The best content writers will apply the most frequently-used techniques, and they’ll apply them well. Properly-written content can soar to the first page, and that’s alright. After all, they deserve it. They know their craft, and they’re putting it to work. Thinking Outside The Box But there’s one unorthodox SEO technique that not many creators are employing right now. As it happens, I came across it completely by chance, and—taking Bob Marley as my inspiration—I figured, heck. Why not share it? This one strategy will revolutionize the way you think about your Read More …

How To Improve Email Marketing Campaigns?

What are email marketing campaigns? An email marketing campaign is an email sent from your business to your prospects or customers. There is a difference between prospects and customers in definition. We define a customer who would have already made one or more purchases from your business. A prospect may only still be an email address in which your business has previously collected, and is someone who has not done any business with you. There are a few aspects you need to know and already in order to continuously succeed with email marketing. Email templates that work on responsive design Make sure your emails or email templates can adapt to responsive design. Nowadays, your users may access their emails through desktop computers, mobile phones or tablet devices. An effective email marketing campaign must be designed for all devices where the users may receive and read their emails. If you are Read More …

Top 10 Freelance Websites

Many employers adopt a freelancing system to reduce expenses and increase productivity. This eliminates the need for training staff and offers them the freedom to only hire employees on demand. It also shortens the hiring process. Outsourcing work to freelancers enables employers to access unlimited poll of professionals who are not restricted by geographical locations. Source: DigitalNovas Freelancers, on the other hand, have the pleasure to work at their selected time provided they complete the tasks on time. Research conducted by Red Rick research in 2014 established that most graduates prefer freelancing as opposed to full-time employment since that have access to a better work-life balance, besides them not having to travel to and from work each day. Also, freelancing can enable one to grow career wise since it can be full time or part time and the various jobs require different skills. Due to convenience, freelancing has become popular Read More …

How to Perform a Quick SEO Audit of Your Website

Search Engine is the main source of traffic for most of the websites. Every website owner requires understanding of how to keep tab on their website position and improving website for Search Engine. However, many website owners depend on marketers to know about their website’s visibility on Search Engines. An SEO Audit checks the health of your website. SEO Audit will help find issues in your website and improve ranking in Search Engine. Anyone can use following steps to perform SEO Audit. These steps will give you basic understanding about visibility of website on Search Engine and head start for SEO.  However, only SEO Specialist can perform In-depth website SEO audit. 8 Step SEO Audit #1 Check how many pages are ranking in search engine To check pages of website indexed by Search Engines use “site:” operator. Just search any website using Site: with domain name.   #2 Check Page Read More …

How To Grow Your Holiday Park’s Social Following

If you own a holiday park, you’ll want to make the most of every marketing opportunity you have to ensure potential customers are aware of your band and think about you when they start to consider their holiday options. There are lots of different ways to market your park both online and offline, but social media is by far one of the most cost-effective ways to market your park and is something that you definitely don’t want to ignore. We spoke to Elite Dynamics, a provider of park management solutions who told us “social media is by far one of the most important marketing tools out there. You can see fantastic results by simply investing a little bit of time into getting to grips with the different platforms and putting together a strategy, and it won’t cost you a penny to run.” But how exactly do you grow your holiday Read More …

A Quick Guide to DVD Pressing for Video Production Companies

Choosing the right media format can be an important decision for video production companies. With technology advancing and evolving so fast, it’s not always easy to know what to entrust your media to, especially when there is so much choice out there. With that said, DVD is still an extremely popular choice when it comes to video. Not only is it easy for consumers to buy, store and use, it’s easy for those on the production and distribution side of things. In fact, replicating DVDs through pressing for distribution is an efficient process which can be incredibly useful for those why are trying to get their media out to as many consumers as possible for as little cost. So, what is DVD pressing and what are the benefits? What is DVD Pressing? The process of DVD pressing allows for the replication of a DVD. A glass master is used as Read More …

7 Things To Remember Before Choosing A WordPress Theme

WordPress is a pool of thousands of incredible themes and plugins. One can easily get confused and overwhelmed by the different range of themes, both free and premium available in WordPress. Choosing the perfect theme for you is really important; so how will you know which theme is the one for you? Here in this article, we will walk you through some important steps to remember before selecting the best theme for you. One thing to be noted is that WordPress themes just completes your need of having a website. But it has its own boundaries. You can’t customize it if you don’t have any programming knowledge. This is where an experienced web developer comes handy. However, if you just need a simple website, themes is the way to go. Know what features you want in your theme Making a list of features you want in your theme should always Read More …

How Do I Protect My Brand Reputation Online?

For any business, reputation is something that you can never compromise on. A positive brand reputation is what everybody works for. In today’s digital age, it is very simple to make your brand reputation through the adroit use of social media and other online tools. However, destroying it can also happen just as easily. We’re all living in a search of a happy world. Nowadays everything is done online. People prefer to do their business online as well. Before any customer starts a business with you, they will google your company first. The first impression plays an important role in any business. So, it’s very important that your brand has a very strong online presence. This is because the internet can very easily become the judge, jury, and executioner for anyone’s reputation. Creating reputable, sharable, easily searchable content is the best protection against a bad comment or review appearing first Read More …

How To Get Things On The Right Track As A New Team Leader

Taking the helm as a new team leader can be intimidating, especially if you are new to the group. Below are some tips that can help make the leadership transition easier. Communicate Newcomers often feel somewhat nervous when joining a team, and the same goes for a team leader. When new to the rest of the group, it is wise to show that you are in charge of things as their leader. You should have a clear idea of the changes you would wish to inject and the direction to want things to head. Communicate your intentions and objectives openly and transparently. It is wise to start by laying out your 30-day plan even if you do not have any specific opinions; point out what you wish to learn and the areas you want to evaluate. Also, strive to be candid as you exercise transparency, it helps the team to Read More …