3 Ways To Decrease Your Website’s Bounce Rate

A bounce rate is a metric used to measure the percentage of single-page visitors a website gets. In short, if a user lands on one of your pages but leaves without clicking anywhere else on your website, they are a single-page visitor. It can be a frustrating time when you have a high bounce rate on your website, but there are ways that you can correct it. Using simple techniques, we’ve outlined some of the ways that you can decrease your website’s bounce rate to get you and your website back on track to meet your goals. Create a need to explore your website For one reason or another, each person who visits your website will have a purpose to do so. If they don’t solve that purpose on your website; they will leave. If they do solve that purpose on your website; they will still leave. We spoke to Read More …

Using Lenticular Printing and Packaging in 2017

Lenticular Printing The lenticular process соmbinеѕ layered рhоtоgrарhу with lithography uѕing twо оr mоrе imаgеѕ “intеrlасеd” on a саmеrа lеnѕ and as a viewer moves from left to right, they would see 3D depth or even a sequence of images. You have the ability to print directly onto the lenticular lens, or alternatively, mount the print onto a lenticular lens. Lenticular artists саn generate a viewer experience оf mоtiоn, the appearance оf depth, оr a рrосеѕѕ thrоugh whiсh оnе рiсturе ѕееmѕ tо zoom mоrрh intо another. Although printers can master thе printing portion, the real challenge is for the lenticular designers producing the mastering and interlacing in order to print anything.  In 2017, any viеwеr of 3D displays or lenticular animations саn discern thе diffеrеnсе bеtwееn a bеginnеr’ѕ and a mаѕtеr аrtiѕаn’ѕ wоrk, bесаuѕе the mаѕtеr’ѕ imаgеѕ are far ѕhаrреr, mоrе dеfinеd, minimal ghosting effect and mоrе соmрlеtеlу resolved than Read More …

2017 Tips to Chооѕing a Digitаl Agency

Choosing the wrong digital marketing agency in 2017 can be a costly mistake. A true full-service digitаl marketing аgеnсy hеlрs to dеvеlор and execute multiple lifecycle marketing strategies thаt рrоmоtе both a client’s branding and revenue growth objectives. In соnсiѕе terms, a digitаl agency iѕ a соmраnу that provides creative, strategic, design, technical and media solutions. It iѕ соnѕtаntlу thinking оf thе diffеrеnt wауѕ its сliеntѕ саn аdорt in оrdеr tо rеасh оut tо its tаrgеt аudiеnсе. Mаnу соmраniеѕ аrе bесоming aware that in оrdеr tо ѕtау noticed, digitаl mаrkеting is оnе оf the mоѕt соѕt еffесtivе and measurable wауѕ tо ѕреnd your рrоmоtiоn аnd mаrkеting ruрееѕ. Sоmе оf thе primary ѕеrviсеѕ you should expect from a full-serve digital agency inсludе strategy for marketing on digital, social, mobile channels. The secondary services you should expect from a digital agency are production related, tied to producing and launching marketing components such Read More …

How Can Referral Marketing Increase eCommerce Sales

Referral marketing can be a great way to increase sales over a period of time. It’s the perfect way of getting in close contact with your core audience rather than finding an organic method of building traffic. If you’re having trouble figuring out why referral marketing is a great way to increase sales, here are a few short ways that it will help you enhance your presence. Builds Interest Through Exclusivity People always want to be in the know of what’s cool and unique. It’s kind of like going to a fancy black and white attire celebrity party. If you’re on the list, that means you hold some kind of popularity. You want to be the one on the blogs getting an exclusive look in Vanity Fair, GQ, or a big magazine that gets traffic. When you’re developing your referral marketing, you want to have those first 100 people get Read More …

A Quick Guide to Building an Email Marketing List

Email Marketing Guide Email marketing remains one of the most successful marketing channels, with 77% of consumers saying it’s the channel they prefer to receive marketing messages from and 80% of marketers describing it as their most successful channel. While many new channels such as social media begin to take prominence, it can be easy to neglect email marketing, but it’s still a hugely important facet of your marketing strategy. With that in mind, here is our brief guide to building up your email list as quickly as possible. Content Upgrades This clever strategy is a simple and effective way to take visitors who have read your blog and turn them into email subscribers. The idea is to write a fairly brief and straightforward blog post as you normally would, but then create a much more in-depth piece to accompany it. You can then offer your readers access to the Read More …

5 SEO Mistakes Bloggers Often Make and How To Avoid Them

Websites that put forth little to no effort are no longer going to rank high in search engine results. Why? The Internet has become a competitive market and, for new players to come in, they need to do the work for them to be recognized. There are thousands of articles that talk about how you can drive traffic to your website. However, a limited number of them talk about the common mistakes newbies make with SEO. The majority of bloggers focus primarily on producing high-quality content. Why is that? Every article you read on the Internet states “content is king.” However, you’re missing out and making costly mistakes when you subscribe to this theory. What are some of the most common mistakes bloggers often make? Failure To Give Search Engines Your Website It’s important that your website is submitted to search engines once the blog has gone live. The moment Read More …

5 Top Tips For Email Marketing Success In 2017

Top Tips For Email Marketing Email marketing is smarter than ever in 2017, and it continues to be one of the top marketing tactics you should be embracing to grow your business. Email marketing is a measurable, targeted and highly effective tool, and it is also extremely cost effective. But how can you improve your email marketing efforts and really get the most out of your campaigns? In this guide, we’ve put together 5 of our top tips for email marketing success for the year ahead. Don’t rely on automation While engaging your leads as soon as they sign up through an automated welcome email is often a good idea, don’t rely solely on automated emails. While automation makes marketing easier and is an essential part of any campaign, don’t lose sight of the needs of those you are trying to connect with. Don’t email too frequently UK Business Lists Read More …

Types Of Tradeshow Printing

Most Popular Types of Tradeshow Printing to BOOST Your Marketing Print materials play a major role in your tradeshow booths aesthetics and function. Print materials can showcase your brand, your products, and your commitment to quality. Professionally made tradeshow printing materials can make the difference between an attractive and upscale booth versus a thrown together and unprofessional display. There are a number of print materials that can be used during tradeshow events. Various print materials have different purposes and are displayed in different ways. Booth Backdrops A well-designed and well-made backdrop can play into both aesthetic and functional aspects of your booth. Booth backdrops can work in cooperation with other physical design aspects or can make your booth seem more upscale and like a physical structure. This is also often the first piece of print material that tradeshow attendees will likely see, The initial impact of your booths printing is Read More …

How a Website Design can make your Website Sell More

When it comes to your website, it is part of your marketing efforts. The more impressive your web design, the better your website will convert visitors into customers. Unfortunately, there are too many websites that do not have a dedicated design that will entice customers to make a purchase. This is where having a professional design can produce exceptional results if it is done in the right manner. Here are five reasons why a good website design makes all the difference when it comes to converting visitors into customers for your business. Focus Arguably the main reason for professional web designs being so successful is their complete focus from the main page, products, contact information, auxiliary pages, and more. Your entire website becomes focused on the point of selling potential customers. This is tiedintoo your marketing campaign which has brought them to you, now your website is completely focused on Read More …

An Explainer Video can Convince Your Visitors to Buy!

Are you making your visitors scroll through endless sheets of sales copy text that he/she is unlikely to read? You are simply sending business away, and you should have a rethink like right away! This is because videos help a consumer to make informed decisions about a product. More than 80% of visitors that lands on your web page are more likely to purchase from you after watching an explainer video about your product or service. Feeling all excited about this discovery already? We are too, and we have put together some factors to consider before jumping on the explainer video bandwagon! THINGS TO CONSIDER BEFORE CREATING YOUR MARKETING VIDEO: Understand your target market: is the key to a successful explainer video story. Although there are several video production companies with the in-house business analyst that can help you forge an idea for your animated video, nobody knows your business Read More …